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Inspira® segment is a series of Interviews conducted with Entrepreneurs and Professionals from the food industry to discover and understand their history. Mainly, what has inspired them and impacted their lives, and how communities have played a role. The interviews were conducted remotely by Gilberto Villaseñor II, Chief Visionary of V&V Supremo Foods, Inc.

The team at V&V Supremo Foods, Inc. wants to inspire the community with stories of those who have overcome significant hurdles during their rise to success as entrepreneurs and businesses of all sizes.

If you are a business owner or entrepreneur and would like to share your story, please contact inspira@vvsupremo.com

Interview with David Troncoso, Chief Excellence Officer at LC Food Distributor

Posted on: April 6, 2022

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with David Troncoso, Chief Excellence Officer at LC Food Distributor, about their two founders, originally from Colombia, who started by operating Mexican restaurants. Mr. Troncoso also talks about how that beginning in restaurants helped to establish the food distribution company they are today.  

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Interview with Liza Pereira, President and Founder of Unique Sweets and Latinas United in Love for Autism (LULA)

Posted on: March 16, 2022

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Liza Pereira, President and Founder of Unique Sweets and Latinas United in Love for Autism (LULA) about building community through Unique Sweets, a social enterprise that uses baking as a way to engage a variety of young adults living with autism to develop work and social skills.

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Interview with Eric Fernandez, Director of Latin Division at Cheney Brothers

Posted on: February 4, 2022

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Eric Fernandez, Director of Latin Division at Cheney Brothers, about the growth of authentic Latin sourcing over the past ten years in the foodservice industry and the cause behind this culinary growth. Mr. Fernandez also talks about how consumers are responding to health and diet interests by adjusting the ingredients in their food menus.

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Interview with Sebastian Souto, President of Souto Foods

Posted on: January 26, 2022

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Sebastian Souto, President of Souto Foods, about his work background while at V&V Supremo and then seizing an opportunity as a wholesaler mainly focusing on Central American products. Mr. Souto also talks about the relationships between distributors and customers and looking at long-term results for success.

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Interview with Jose Jimenez, owner of Carnicerias Jimenez

Posted on: January 19, 2022

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Jose Jimenez, owner of Carnicerias Jimenez, about his early experiences in the supermarket business and the state of diversity then. Mr. Jimenez also talks about how the neighborhoods around his business have changed and how he caters to that change.

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Interview with Juan (John) Zaragoza, owner of Birrieria Zaragoza

Posted on: January 12, 2022

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Juan (John) Zaragoza, owner of Birrieria Zaragoza, about leaving the corporate workforce to pursue his passion for birria from his hometown La Barca, Jalisco, Mexico, and start his own restaurant. Now in 2021 he is celebrating 14 years of business. Mr. Zaragoza also talks about his persevering efforts during COVID-19.

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Interview with Marty Castro, President and CEO of Casa Central

Posted on: December 15, 2021

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Marty Castro, President and CEO of Casa Central, about the social services that they offer and its wide spectrum of programs it provides to support individuals and families at every stage, from children to seniors. Mr. Castro also talks about how COVID-19 has affected the organization’s approach and outreach to the community.

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Interview with Isaac Nava, owner of La Casa de Isaac & Moishe

Posted on: December 8, 2021

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Isaac Nava, owner of La Casa de Isaac & Moishe, about early lessons in Mexico and then learning how to cook from his mother in the United States. Mr. Nava also discusses overcoming business setbacks and believing in and following your dreams.

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Interview with Alfredo Duarte, owner of Taxco Produce

Posted on: December 1, 2021

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Mr. Alfredo Duarte, Owner of Taxco Produce, about starting small, along with his partner Jessie. They initially used an old truck, reinvested the profits back into the business and always tried to move forward.Mr. Duarte also talks about the business advantages of being located in the state of Texas compared to other states during COVID-19.

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Interview with Alex Cabrera, owner of Lalo’s restaurant on Maxwell Street

Posted on: November 17, 2021

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks to Alex Cabrera, owner of Lalo’s restaurant located on Maxwell Street, about the risks involved in opening a business. Cabrera also mentions how neighborhoods in the Chicago area have diversified and transformed over the years. Also, he notes the importance of having consistent, quality products.

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Interview with Angel Tello, owner of Tello’s Grill & Cafe

Posted on: November 10, 2021

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Angel Tello, owner of Tello’s Grill & Cafe, about knowing at an early age that he wanted to own a restaurant and his path to achieve that. Tello also discusses having to change his work habits and business approach during COVID-19 mitigations.

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Interview with Beto Huerta, President of Salsa Street, Inc.

Posted on: November 3, 2021

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Beto Huerta, President of Salsa Street, Inc., about trying to stand out from the crowd by having unique, evolving menu offerings; consistent and high-quality products; and listening to customer feedback.

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Interview with Juan Luis Gonzalez, Executive Chef of Mago Grill & Cantina

Posted on: October 27, 2021

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Juan Luis Gonzalez, Executive Chef of Mago Grill & Cantina. Gonzalez explains how simply helping his mother with grocery and food prep errands as a youth turned into a strong work ethic that led him to work his way up in restaurant kitchens and become an executive chef.

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Interview with Chef Jesus Martinez of The Outpost Mexican Eatery

Posted on: October 20, 2021

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Chef Jesus Martinez of The Outpost Mexican Eatery about how he followed his father’s culinary roots into the kitchen and handled a newly opened business in March 2020 right before pandemic mitigations took effect and still found a way to succeed.

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Interview with Jessica Perjes, co-owner of Tacotlan restaurant

Posted on: October 12, 2021

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Jessica Perjes, co-owner of Tacotlan restaurant, about the powerful influence that social media and trending menu items can have on a business’ decision making and their success.

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Interview with Mrs. Francisca Villaseñor and Philip Villaseñor

Posted on: October 4, 2021

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with his mother Mrs. Francisca Villaseñor and his cousin Philip Villaseñor, Chief Integrator of V&V Supremo, about their humble origins of V&V Supremo Foods, Inc. and the difficulties and sacrifices endured to become the successful family company that it is today.

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Gilberto Villaseñor II Bio

Posted on: September 16, 2021

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, gives a summary of his work history at V&V Supremo Foods, Inc.

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Gilberto Villaseñor II Invite

Posted on: September 16, 2021

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, cordially invites you to learn and explore more about Inspira and participate as well.

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Inspira Promo

Posted on: September 16, 2021
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