Interview with Jose Bada, owner of Don Luis Mexican Products Distributing Inc.

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Juan (John) Zaragoza, owner of Birrieria Zaragoza, about leaving the corporate workforce to pursue his passion for birria from his hometown La Barca, Jalisco, Mexico, and start his own restaurant. Now in 2021 he is celebrating 14 years of business. Mr. Zaragoza also talks about his persevering efforts during COVID-19.

🎥 Inspira – Part 3: Behind Every Dish, There’s a Story! In this episode of Inspira, Julio, a partner at Bien Trucha Group, dives deeper into the flavors of Sweetchilango, explaining the importance of making their own tortillas to be used with their traditional guisados, and the art of balancing authenticity with innovation. 🌮✨ Julio shares how Sweetchilango brings beloved Mexican staples to life—from green pipián tacos to chilaquiles with Crema and Queso Fresco. ❤️🌽 Watch the the third part of…

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Jose Jimenez, owner of Carnicerias Jimenez, about his early experiences in the supermarket business and the state of diversity then. Mr. Jimenez also talks about how the neighborhoods around his business have changed and how he caters to that change.