Interview with Jose Bada, owner of Don Luis Mexican Products Distributing Inc.

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Sebastian Souto, President of Souto Foods, about his work background while at V&V Supremo and then seizing an opportunity as a wholesaler mainly focusing on Central American products. Mr. Souto also talks about the relationships between distributors and customers and looking at long-term results for success.

Join Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo Foods, Inc., and Juan Zaragoza of Birrieria Zaragoza for a deliciously engaging 6-part series as they delve into the heart of Mexican cuisine. Discover Juan’s dedication to culinary distinction, their deep dive into the traditional art of making birrieria, and uncover why V&V Supremo’s Chihuahua® cheese is the key to the unmatched flavor of Birrieria Zaragoza’s famous Quesabirrias. Experience their everyday prep rituals and celebrate their shared passion for exceptional…

In this episode of Inspira, meet Juan Serrato, President of Carolina Food Service, as he shares his journey of bridging cultures, industries and communities. Raised between the U.S. and Mexico, Juan brings cultural insight and business leadership to everything he does. His cross-industry path—from animal feed to restaurants to foodservice distribution—led him to helm Carolina Food Service in 2016, where he proudly supports Latino restaurants with tailored, culturally informed solutions. A former mayor of Degollado, Jalisco, Juan is also a dedicated…