Gilberto Villaseñor II Invite

In this episode of Inspira, meet Juan Serrato, President of Carolina Food Service, as he shares his journey of bridging cultures, industries and communities. Raised between the U.S. and Mexico, Juan brings cultural insight and business leadership to everything he does. His cross-industry path—from animal feed to restaurants to foodservice distribution—led him to helm Carolina Food Service in 2016, where he proudly supports Latino restaurants with tailored, culturally informed solutions. A former mayor of Degollado, Jalisco, Juan is also a dedicated…

We continue the conversation with Gilberto Villaseñor II and Juan Zaragoza. In an intriguing discussion about birria, find out how adding the delectable queso marca Chihuahua de V&V Supremo was the perfect solution for the popular quesadilla de birria at their two Chicago-based restaurants, Birrieria Zaragoza. Check out Season 2 – Interview with Juan Zaragoza of Birrieria Zaragoza: (Part 3) (Part 2) (Part 1) Check out the previous episode from Season 1 here.

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Juan (John) Zaragoza, owner of Birrieria Zaragoza, about leaving the corporate workforce to pursue his passion for birria from his hometown La Barca, Jalisco, Mexico, and start his own restaurant. Now in 2021 he is celebrating 14 years of business. Mr. Zaragoza also talks about his persevering efforts during COVID-19.