Interview with Juan (John) Zaragoza, owner of Birrieria Zaragoza
Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Juan (John) Zaragoza, owner of Birrieria Zaragoza, about leaving the corporate workforce to pursue his passion for birria from his hometown La Barca, Jalisco, Mexico, and start his own restaurant. Now in 2021 he is celebrating 14 years of business.
Mr. Zaragoza also talks about his persevering efforts during COVID-19.
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Interview with Jessica Perjes, co-owner of Tacotlan restaurant
Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Jessica Perjes, co-owner of Tacotlan restaurant, about the powerful influence that social media and trending menu items can have on a business’ decision making and their success.

Interview with Chef Jesus Martinez of The Outpost Mexican Eatery
Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Chef Jesus Martinez of The Outpost Mexican Eatery about how he followed his father’s culinary roots into the kitchen and handled a newly opened business in March 2020 right before pandemic mitigations took effect and still found a way to succeed.

Interview with Alex Cabrera, owner of Lalo’s restaurant on Maxwell Street
Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks to Alex Cabrera, owner of Lalo’s restaurant located on Maxwell Street, about the risks involved in opening a business. Cabrera also mentions how neighborhoods in the Chicago area have diversified and transformed over the years. Also, he notes the importance of having consistent, quality products.
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