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Interview with Juan (John) Zaragoza, owner of Birrieria Zaragoza

Posted on: January 12, 2022

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Juan (John) Zaragoza, owner of Birrieria Zaragoza, about leaving the corporate workforce to pursue his passion for birria from his hometown La Barca, Jalisco, Mexico, and start his own restaurant. Now in 2021 he is celebrating 14 years of business.

Mr. Zaragoza also talks about his persevering efforts during COVID-19.

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Interview with Marty Castro, President and CEO of Casa Central

Posted on: December 15, 2021

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Marty Castro, President and CEO of Casa Central, about the social services that they offer and its wide spectrum of programs it provides to support individuals and families at every stage, from children to seniors. Mr. Castro also talks about how COVID-19 has affected the organization’s approach and outreach to the community.

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Interview with Jose Jimenez, owner of Carnicerias Jimenez

Posted on: January 19, 2022

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Jose Jimenez, owner of Carnicerias Jimenez, about his early experiences in the supermarket business and the state of diversity then. Mr. Jimenez also talks about how the neighborhoods around his business have changed and how he caters to that change.

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Interview with Sebastian Souto, President of Souto Foods

Posted on: January 26, 2022

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Sebastian Souto, President of Souto Foods, about his work background while at V&V Supremo and then seizing an opportunity as a wholesaler mainly focusing on Central American products. Mr. Souto also talks about the relationships between distributors and customers and looking at long-term results for success.

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