In this episode of Inspira, Gilberto Villaseñor II, Chief Visionary of V&V Supremo®, speaks with Jessica Perjes, co-owner of Tacotlán, a Chicago restaurant that grew from making just $60 a day to becoming a local favorite. Jessica shares how her family’s vision, her father’s recipes, and her late mother’s inspiration fueled her drive to build a business rooted in tradition, resilience, and community.
Jessica opens up about the realities of being a Latina entrepreneur, from navigating gender bias to leading with authenticity and confidence. Her honest approach to social media (showing both the highs and lows of running a restaurant) helped Tacotlán connect deeply with customers, especially during the pandemic when creativity and adaptability kept the business thriving.
Driven by perseverance and faith, Jessica continues to honor her family’s legacy and empower others through her story. She proudly embraces the title “La Chingona de Jessica” which she coins as a bold, hardworking woman fighting for her community and inspiring others to believe in themselves.
Her journey perfectly embodies Inspira’s mission to celebrate entrepreneurs who overcome challenges, uplift their communities through passion and purpose, and inspire others to pursue their dreams.
If you are a business owner or entrepreneur and would like to share your story, please contact inspira@vvsupremo.com.
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🎥 Inspira – Part 4: Behind Every Dish, There’s a Story! In this final episode of Inspira with Julio, a partner at Bien Trucha Group, discover how Sweetchilango continues to innovate while honoring the deep-rooted traditions of Mexican cuisine. 🇲🇽✨ 🍽️ Discover how they reinvent classics like the churro sandwich with Mexican-inspired ice cream flavors and explore the cultural influences behind their unique dishes. More than just food—it’s a celebration of heritage, passion, and authenticity. 👀 Watch the final part…
Interview with Isaac Nava, owner of La Casa de Isaac & Moishe
Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Isaac Nava, owner of La Casa de Isaac & Moishe, about early lessons in Mexico and then learning how to cook from his mother in the United States. Mr. Nava also discusses overcoming business setbacks and believing in and following your dreams.
Interview with Juan Luis Gonzalez, Executive Chef of Mago Grill & Cantina
Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Juan Luis Gonzalez, Executive Chef of Mago Grill & Cantina. Gonzalez explains how simply helping his mother with grocery and food prep errands as a youth turned into a strong work ethic that led him to work his way up in restaurant kitchens and become an executive chef.
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