In this episode of Inspira, Gilberto Villaseñor II, Chief Visionary of V&V Supremo®, speaks with Jessica Perjes, co-owner of Tacotlán, a Chicago restaurant that grew from making just $60 a day to becoming a local favorite. Jessica shares how her family’s vision, her father’s recipes, and her late mother’s inspiration fueled her drive to build a business rooted in tradition, resilience, and community.
Jessica opens up about the realities of being a Latina entrepreneur, from navigating gender bias to leading with authenticity and confidence. Her honest approach to social media (showing both the highs and lows of running a restaurant) helped Tacotlán connect deeply with customers, especially during the pandemic when creativity and adaptability kept the business thriving.
Driven by perseverance and faith, Jessica continues to honor her family’s legacy and empower others through her story. She proudly embraces the title “La Chingona de Jessica” which she coins as a bold, hardworking woman fighting for her community and inspiring others to believe in themselves.
Her journey perfectly embodies Inspira’s mission to celebrate entrepreneurs who overcome challenges, uplift their communities through passion and purpose, and inspire others to pursue their dreams.
If you are a business owner or entrepreneur and would like to share your story, please contact inspira@vvsupremo.com.
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Interview with Alfredo Duarte, owner of Taxco Produce
Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Mr. Alfredo Duarte, Owner of Taxco Produce, about starting small, along with his partner Jessie. They initially used an old truck, reinvested the profits back into the business and always tried to move forward.Mr. Duarte also talks about the business advantages of being located in the state of Texas compared to other states during COVID-19.
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