In this episode of Inspira, Gilberto Villaseñor II, Chief Visionary of V&V Supremo®, speaks with Jessica Perjes, co-owner of Tacotlán, a Chicago restaurant that grew from making just $60 a day to becoming a local favorite. Jessica shares how her family’s vision, her father’s recipes, and her late mother’s inspiration fueled her drive to build a business rooted in tradition, resilience, and community.
Jessica opens up about the realities of being a Latina entrepreneur, from navigating gender bias to leading with authenticity and confidence. Her honest approach to social media (showing both the highs and lows of running a restaurant) helped Tacotlán connect deeply with customers, especially during the pandemic when creativity and adaptability kept the business thriving.
Driven by perseverance and faith, Jessica continues to honor her family’s legacy and empower others through her story. She proudly embraces the title “La Chingona de Jessica” which she coins as a bold, hardworking woman fighting for her community and inspiring others to believe in themselves.
Her journey perfectly embodies Inspira’s mission to celebrate entrepreneurs who overcome challenges, uplift their communities through passion and purpose, and inspire others to pursue their dreams.
If you are a business owner or entrepreneur and would like to share your story, please contact inspira@vvsupremo.com.
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SEASON 2: INTERVIEW WITH JUAN ZARAGOZA OF BIRRIERIA ZARAGOZA (PART 5)
Join us for another savory episode of Inspira as our culinary adventure continues with Gilberto Villaseñor II and Juan Zaragoza from the renowned Birrieria Zaragoza. In this interview, they take us deeper into the exciting world of unconventional meats. Get ready to discover the robust flavors of menudo, the unique texture of stomach lining, the succulence of goat cheek, and the traditional taste of tripe.
Season 2: Interview with Chef Jesus Martinez of the Outpost Mexican Eatery
Gilberto Villaseñor II, the Chief Visionary Officer of V&V Supremo Foods, Inc., interviews Chef Jesus Martinez of The Outpost Mexican Eatery on location. Chef Jesus shares his deep-rooted passion for cooking, ignited by his father’s legendary culinary skills. Discover the inspiring story of how he fearlessly launched The Outpost Mexican Eatery amidst the challenges of a pandemic. They also discuss the triumphant opening of his third Outpost Mexican Eatery location.
SEASON 2: INTERVIEW WITH JULIO CANO OF SWEETCHILANGO (PART 4)
🎥 Inspira – Part 4: Behind Every Dish, There’s a Story! In this final episode of Inspira with Julio, a partner at Bien Trucha Group, discover how Sweetchilango continues to innovate while honoring the deep-rooted traditions of Mexican cuisine. 🇲🇽✨ 🍽️ Discover how they reinvent classics like the churro sandwich with Mexican-inspired ice cream flavors and explore the cultural influences behind their unique dishes. More than just food—it’s a celebration of heritage, passion, and authenticity. 👀 Watch the final part…
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