In this episode of Inspira, Gilberto Villaseñor II, Chief Visionary of V&V Supremo®, speaks with Jessica Perjes, co-owner of Tacotlán, a Chicago restaurant that grew from making just $60 a day to becoming a local favorite. Jessica shares how her family’s vision, her father’s recipes, and her late mother’s inspiration fueled her drive to build a business rooted in tradition, resilience, and community.
Jessica opens up about the realities of being a Latina entrepreneur, from navigating gender bias to leading with authenticity and confidence. Her honest approach to social media (showing both the highs and lows of running a restaurant) helped Tacotlán connect deeply with customers, especially during the pandemic when creativity and adaptability kept the business thriving.
Driven by perseverance and faith, Jessica continues to honor her family’s legacy and empower others through her story. She proudly embraces the title “La Chingona de Jessica” which she coins as a bold, hardworking woman fighting for her community and inspiring others to believe in themselves.
Her journey perfectly embodies Inspira’s mission to celebrate entrepreneurs who overcome challenges, uplift their communities through passion and purpose, and inspire others to pursue their dreams.
If you are a business owner or entrepreneur and would like to share your story, please contact inspira@vvsupremo.com.
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Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with David Troncoso, Chief Excellence Officer at LC Food Distributor, about their two founders, originally from Colombia, who started by operating Mexican restaurants. Mr. Troncoso also talks about how that beginning in restaurants helped to establish the food distribution company they are today.
Interview with Mrs. Francisca Villaseñor and Philip Villaseñor
Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with his mother Mrs. Francisca Villaseñor and his cousin Philip Villaseñor, Chief Integrator of V&V Supremo, about their humble origins of V&V Supremo Foods, Inc. and the difficulties and sacrifices endured to become the successful family company that it is today.
SEASON 2: INTERVIEW WITH JUAN ZARAGOZA OF BIRRIERIA ZARAGOZA (PART 3)
Tune in to part 3 of the interview at Birrieria Zaragoza as Juan Zaragoza and Gilberto Villaseñor II delve into the story of birria – exploring its flavors, cuts, textures, storied history, and unparalleled culinary artistry. Join us on a delectable journey like never before!
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