In this episode of Inspira, Gilberto Villaseñor II, Chief Visionary of V&V Supremo®, speaks with Jessica Perjes, co-owner of Tacotlán, a Chicago restaurant that grew from making just $60 a day to becoming a local favorite. Jessica shares how her family’s vision, her father’s recipes, and her late mother’s inspiration fueled her drive to build a business rooted in tradition, resilience, and community.
Jessica opens up about the realities of being a Latina entrepreneur, from navigating gender bias to leading with authenticity and confidence. Her honest approach to social media (showing both the highs and lows of running a restaurant) helped Tacotlán connect deeply with customers, especially during the pandemic when creativity and adaptability kept the business thriving.
Driven by perseverance and faith, Jessica continues to honor her family’s legacy and empower others through her story. She proudly embraces the title “La Chingona de Jessica” which she coins as a bold, hardworking woman fighting for her community and inspiring others to believe in themselves.
Her journey perfectly embodies Inspira’s mission to celebrate entrepreneurs who overcome challenges, uplift their communities through passion and purpose, and inspire others to pursue their dreams.
If you are a business owner or entrepreneur and would like to share your story, please contact inspira@vvsupremo.com.
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SEASON 2: INTERVIEW WITH JUAN ZARAGOZA OF BIRRIERIA ZARAGOZA (PART 6)
The concluding part of this episode with Juan Zaragoza and Gilberto Villaseñor II, is here. They chat about exceptional customer experiences, quality of food and even his son Jonathan’s culinary excellence, and their family’s role in their thriving food business. Tune in for these last rich insights into their gastronomic legacy!
SEASON 2: INTERVIEW WITH JUAN ZARAGOZA OF BIRRIERIA ZARAGOZA (PART 2)
In Part 2, join us for an engaging interview with industry experts Juan Zarragoza and Gilberto Villaseñor II as they delve into the nuances of food quality, the vibrant restaurant culture, and fostering a positive employee environment. From bold culinary choices like birria-making to allowing the tantalizing flavors of their cuisine to shine, this conversation is a must-watch for food enthusiasts and industry professionals alike. Gain insights into the art of creating exceptional dining experiences and the commitment to excellence…
Season 2: Interview with Chef Jesus Martinez of the Outpost Mexican Eatery
Gilberto Villaseñor II, the Chief Visionary Officer of V&V Supremo Foods, Inc., interviews Chef Jesus Martinez of The Outpost Mexican Eatery on location. Chef Jesus shares his deep-rooted passion for cooking, ignited by his father’s legendary culinary skills. Discover the inspiring story of how he fearlessly launched The Outpost Mexican Eatery amidst the challenges of a pandemic. They also discuss the triumphant opening of his third Outpost Mexican Eatery location.
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