SEASON 2: INTERVIEW WITH JUAN ZARAGOZA OF BIRRIERIA ZARAGOZA (PART 3)

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Jose Jimenez, owner of Carnicerias Jimenez, about his early experiences in the supermarket business and the state of diversity then. Mr. Jimenez also talks about how the neighborhoods around his business have changed and how he caters to that change.

In this episode of Inspira, meet Juan Serrato, President of Carolina Food Service, as he shares his journey of bridging cultures, industries and communities. Raised between the U.S. and Mexico, Juan brings cultural insight and business leadership to everything he does. His cross-industry path—from animal feed to restaurants to foodservice distribution—led him to helm Carolina Food Service in 2016, where he proudly supports Latino restaurants with tailored, culturally informed solutions. A former mayor of Degollado, Jalisco, Juan is also a dedicated…

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Sebastian Souto, President of Souto Foods, about his work background while at V&V Supremo and then seizing an opportunity as a wholesaler mainly focusing on Central American products. Mr. Souto also talks about the relationships between distributors and customers and looking at long-term results for success.