SEASON 2: INTERVIEW WITH JUAN ZARAGOZA OF BIRRIERIA ZARAGOZA (PART 3)

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Sebastian Souto, President of Souto Foods, about his work background while at V&V Supremo and then seizing an opportunity as a wholesaler mainly focusing on Central American products. Mr. Souto also talks about the relationships between distributors and customers and looking at long-term results for success.

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Juan (John) Zaragoza, owner of Birrieria Zaragoza, about leaving the corporate workforce to pursue his passion for birria from his hometown La Barca, Jalisco, Mexico, and start his own restaurant. Now in 2021 he is celebrating 14 years of business. Mr. Zaragoza also talks about his persevering efforts during COVID-19.

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with David Troncoso, Chief Excellence Officer at LC Food Distributor, about their two founders, originally from Colombia, who started by operating Mexican restaurants. Mr. Troncoso also talks about how that beginning in restaurants helped to establish the food distribution company they are today.