SEASON 2: INTERVIEW WITH JUAN ZARAGOZA OF BIRRIERIA ZARAGOZA (PART 5)

In this episode of Inspira, Gilberto Villaseñor II, Chief Visionary of V&V Supremo®, speaks with Jessica Perjes, co-owner of Tacotlán, a Chicago restaurant that grew from making just $60 a day to becoming a local favorite. Jessica shares how her family’s vision, her father’s recipes, and her late mother’s inspiration fueled her drive to build a business rooted in tradition, resilience, and community.  Jessica opens up about the realities of being a Latina entrepreneur, from navigating gender bias to leading…

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Juan (John) Zaragoza, owner of Birrieria Zaragoza, about leaving the corporate workforce to pursue his passion for birria from his hometown La Barca, Jalisco, Mexico, and start his own restaurant. Now in 2021 he is celebrating 14 years of business. Mr. Zaragoza also talks about his persevering efforts during COVID-19.

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Jose Jimenez, owner of Carnicerias Jimenez, about his early experiences in the supermarket business and the state of diversity then. Mr. Jimenez also talks about how the neighborhoods around his business have changed and how he caters to that change.